Rihanna: LG Cell Phones Ambassador

Rhythm and Blues and Pop singer, Rihanna, has been chosen as the ambassador of LG Cell Phones new phone, Chocolate. This phone is an elite one even if consumers can't get it as Unlocked Cell Phones. It features a 1.3 mega pixel camera, a music and video player, V Cast Music, a vibrant and glowing keypad, full bluetooth capabilities as well as a memory port for extra storage. It also features a sliding number pad so that there are never embarrassing calls made from your pocket or purse from your unlocked cell phones. Just couple all of that with Rihanna's sizzling looks, voice and career and LG Cell Phones looks to have a dynamite product on their hands.

LG Cell Phones believes that Rihanna embodies the phone perfectly, and not just cause they are both a delicious chocolate. No, rather she is sexy, fresh and vibrant style icon who they hope will evoke all those attributes from this sweet little phone. To be there new ambassador, after being named 2006 female artist of the year, the partnership was celebrated at an LG Cell Phones Chocolate, not unlocked cell phones, party. Attendance included names such as Janet Jackson, Jermaine Dupri, Ludacris, Ne-Yo, Will I Am and Chingy. Not to shabby for the celebration of young and likely prosperous partnership.

But what makes this partnership to succeed? This writer believes it is one thing in particular. It is the young and sexy factor. This is the target audience, the young Hollywood types as well as the young people as a whole. The Chocolate is perfect for that with its small, sleek body and vast built-in multimedia technology. And Rihanna is a perfect complement to that. She is young, sexy, successful and all around cool. Her career is blossoming just as LG Cell Phones are breaking into the market with phones popular amongst younger crowds. It is indeed a powerful combination and the two look to be poised to rock the cell phone world.

Indeed they are already getting the publicity, what with a celebrity filled party and all. But so long as Rihanna stays on track and word of mouth gets the Chocolate out to the people there is absolutely no reason that these two won't both benefit each other. Just as it is powerful to have your product in the hands of a celebrity so to is it powerful to be a young celebrity with a great product in hand. So fully expect nothing but popularity to arise out of this partnership and with good reason. They complement each other perfectly.

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